USC Annenberg Podcast: AI In Your Workplace

WE's Lindsey Bastani and Michael Sullivan Sit Down with PR Future, the USC Center for Public Relations Podcast

USC Annenberg Center for Public Relations, Fred Cook, 26 November, 2024

Michael Sullivan, VP, Strategic Insights, and Lindsey Bastani, EVP, Technology, sat down with Fred Cook, Director, USC Annenberg Center for Public Relations, to discuss AI’s impact on PR and other insights from our recent joint study.

This episode is grounded in a year-on-year study showing communicators are now more familiar with AI's capabilities and key use cases, including content creation, data analysis, and media landscape research.

Key takeaways:

• AI has evolved from being a curiosity to a catalyst in the workplace
• Communicators who use AI feel more excited about and more valued at work
• To increase adoption, an AI-forward culture is paramount, such as giving your people the autonomy to experiment with tools 

Listen to the full episode and access the "Energized by AI: How Technology is Changing Communicators' Relationship to Work" report to learn more.