Energized by AI
How technology is changing communicators' relationship to work
A new survey by WE Communications and the USC Annenberg Center for Public Relations reveals an important shift in how communicators are engaging with AI. Communicators aren’t just finding value in AI; AI helps them feel more valued at work, presenting an opportunity to create an AI-forward culture to help all communicators feel the benefits.
Since our inaugural survey last year, communicators’ initial fears about AI have dropped significantly and a surprising, impactful new benefit has emerged: Communicators who use AI more frequently are highly likely to say they feel valued for the work they do.
WHAT WE FOUND
- AI drives engagement and efficiency: Initial AI fears have diminished, with two-thirds of communicators using AI frequently.
- Company environment cultivates AI engagement: Encouragement from employers and freedom to work with AI tools are the strongest predictors of AI success.
- There is a need for enhanced AI training. The research shows that 73% of communicators believe their companies could offer more AI training, underscoring the need for ongoing education and support.
- AI’s full potential remains untapped: AI’s most evident uses remain supreme, suggesting communicators are still not using AI to its fullest potential.
- Rapid pace of change remains a barrier: Despite increased knowledge about AI compared to last year, nearly half of respondents cite keeping up with AI developments as their biggest challenge.
- Fears have fallen, but so has hype: Compared to a year ago, communicators are less concerned about issues like factual errors, misinformation and algorithmic bias. Yet, half as many expect AI to remove tedium from their work as compared with last year .
How To Successfully Leverage AI in Your Organization
Build an AI-Ready culture.
An environment that encourages AI adoption and experimentation can help you and your teams feel more energized and valued.
Develop AI habits.
Establish small but helpful habits to help you and your team members adopt generative AI smoothly.
Create an AI-Adoption Infrastructure.
Build relationships with IT and legal, introduce processes to evaluate new tools, and prioritize ongoing training.
Expand use cases.
Identify and integrate AI into underutilized areas to make the work more efficient, effective and scalable.
Ready to get energized by AI?
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