Telum Media: Fortune Favours First-Movers Says Brian Keenan

Early Adoption of New Technology and Findings from WE's Future of Communications Report 

Telum Media, Brian Keenan, 29 October, 2024

Drawing on insights from WE's "The Future of Communications" report, Brian Keenan, International Head of Insights & Analytics, explains why the biggest opportunities in the communications industry will go to the brave, early adopters. As part of Telum Media's Perspectives series, Brian shares what the future of communications holds and six first-mover predictions based on WE's research. 

Whether it’s adjusting your media strategy to target AI-generated journos, breaking category norms with your brand stories, testing out an unorthodox social channel or going hyperlocal while peers push global narratives, the common denominator is clear: brave, first mover brands will win in the future of our industry where change is the only constant.

Read more for a complete breakdown of Brian's six predications and download WE's "The Future of Communications" report. 

(Photo courtesy of Telum Media)