PRWeek: Agency Leaders Share 2025 Wishlists

WE's Global CEO, Melissa Waggener Zorkin Shares Her Hopes for the Upcoming Year

PRWeek, Chris Daniels, 19 December, 2024

There was never a dull moment in 2024, and past events are laying the groundwork for 2025. In the spirit of the holidays, PRWeek asked top agency and in-house leaders to share their wishes for the communications sector in the coming year. 

A number of agency CEOs hope AI will bridge divides. "My biggest wish for 2025 is that communication becomes a true bridge, powered by AI's brilliance but grounded in humanity's heart,” says Melissa Waggener Zorkin. “Let technology amplify our creativity and empathy, so brands not only tell stories but also heal divides and inspire trust in a world that needs it more than ever." 

(Photo courtesy of PRWeek)