SEATTLE — June 25, 2015 — Waggener Edstrom Communications (WE) and creative agency Grey New York took home two Cannes Lions awards for the “Greatest Interception Ever” campaign at the 2015 Cannes Lions Festival of Creativity. The campaign, done on behalf of Volvo North America and aimed at generating brand awareness during the 2015 Super Bowl, won Gold in the Automotive & Transport category and Silver in the Response/Real-time activity (including crowdsourcing) categories. Also awarded a Cannes Lions Grand Prix, the campaign helped drive significant impact and increase visibility for the automotive brand.
“This campaign was truly a labor of love for all involved,” said Tiffany Cook, Waggener Edstrom executive vice president and consumer sector lead. “Effective collaboration is paramount to any successful integrated marketing effort — especially one that includes a crowded media landscape like the Super Bowl.”
WE and Grey teamed up with Volvo to break into the larger conversation surrounding the Super Bowl while also remaining true to the Volvo brand and its focus on people. The “Greatest Interception Ever” contest was an opportunity for game day viewers to nominate people who inspire them to receive a brand new Volvo XC90. The socially-driven alternative to game day TV advertising became one of Volvo’s most successful viral marketing efforts. The campaign fit perfectly with Volvo’s human-centric mindset of putting people first in all areas, including the design and technology of all Volvo cars. Judges noted that Interception was a “smart, strategic, creative and real-time” use of media during the big game.
More information on Grey New York is available at http://grey.com/us.
More information on Volvo is available at http://www.media.volvocars.com/us.
More information on WE is available at http://www.waggeneredstrom.com.
About Waggener Edstrom Communications
Waggener Edstrom Communications (WE) is a global independent communications agency. For more than 30 years, the independently owned firm has developed strategic communications programs for innovative and world-changing clients, working to influence markets, inspire people and improve lives. In the past few years, the agency was honored with numerous awards for creative and strategic work, among them recognition as Integrated Communications Agency of the Year, Digital Firm of the Year, Best Large Agency to Work For, Communications Agency of the Year and Technology Agency of the Decade. The agency has 17 offices around the world, and its Global Alliance Network expands the agency’s reach to more than 100 additional international markets. WE has four key sectors: Social Innovation, Technology, Healthcare and Consumer, as well as expertise in Creative, Digital, Content, and Insight & Analytics. To learn more, visit http://www.WaggenerEdstrom.com.
For more information, press only: Kate Pisano, Waggener Edstrom Communications, (425) 638-7456, [email protected]
