Sustainable Brands: New Leadership Paradigms Fuel Migration

Insights Shared During SB'23 San Diego Highlight the Shifts Occurring — and Needed — to Bring a Resilient Future to Life

Sustainable Brands, Hope Freedman and Jeremy Osborn, 25 October 2023

On Tuesday, October 17th, the third annual Women's Leadership Lunch took place in a packed ballroom with an energized crowd. Moderated by Lauren N. Williams, Deputy Editor, Race and Equity at The Guardian US, women leading sustainability efforts in different sectors explored how today’s sustainability professionals and brands can and are empowering more women and girls to become the trailblazers that will lead us to a more sustainable tomorrow.

Sitting on the panel, WE's Shannon O'Shea, SVP of Sustainability, WE Communications shared insights from a current client campaign, Microsoft's Climate Innovation Fund (CIF) which invests in nascent technologies. In Africa, the CIF helped foster biofuel as a "main market" for lower-income communities. 

(Photo courtesy of Sustainable Brands)