PRWeek: AI and PR: A New Take on Creativity

AI Can Help PR Pros With So Much More Than Efficiency

PRWeek, 30 June, 2023

WE's SVP, technology and GM, Seattle Matt Ashworth and PayPal's VP of communications Megan Matthews share a myriad ideas and tactics on the creative potential that AI can unlock. 

The creation of "cross-functional centers of excellence" is not only a great idea for agencies and in-house arms alike. "Communicators are in the perfect position," he says, to ensure such hubs are created so that best practices and tactics can be shared organization-wide.

From prompts to post-content possibilities to the reintroduction of some "old-school" roles, this podcast shares a plethora of creative possibilities that Ai can bring to bear for communications.

Listen to the complete podcast and download WE's latest AI report, "Fascinated and Frightened: How Are Communications Professionals Viewing the AI Opportunity Ahead?"

(Photo courtesy of PRWeek)