Marketing-Interactive: WE Picks New EVP, International Head
SOURCE: https://www.marketing-interactive.com/we-communications-evp-international-head-integrated-marketing
Nichole Provatas Appointed as New EVP, International Head of Integrated Marketing as WE Strengthens Its Borderless Experience Team
Marketing-Interactive, A'bidah Zaid Shirbeeni, 27 June 2024
As executive vice president, international head of integrated marketing, Nichole Provatas will now oversee WE's borderless experience team (BET). BET is a globally decentralized group that provides client counsel, creative execution, strategic insights and data capabilities to clients around the world.
In tandem, in his new role as EVP, International Head of Insights and Analytics, Brian Keenan will support Provatas.
"Our borderless experience team has demonstrated how we can bring forward an international team of experts from multiple markets to deliver best-in-class integrated communications capabilities," said Kass Sells, CEO of International, WE Communications.
(Photo courtesy of Marketing-Interactive)
