Reputation Today: Navigating the New Rules of Corporate Work

WE's Rebecca Wilson Unveils Four New Rules Brands Must Adopt to Safeguard Their Reputation and Success

Reputation Today, Shree Lahiri, 16 October 2023

In a world brimming with constant change and uncertainty, the rules of corporate communication are undergoing a profound transformation. During her insightful keynote address, Rebecca Wilson, former EVP, International at WE Communications, unveiled a fresh perspective on the evolving dynamics of corporate work. With the compelling theme, “It’s Personal – The New Rules of Corporate Work,” Rebecca Wilson examined the pressing need for brands to align with the personal, urgent, and real concerns of today’s individuals.

Rebecca's presentation was based on WE Communication's latest report, "Brands in Motion: It's Personal – New Rules of Corporate Reputation." Read more and download the report today. 

(Photo courtesy of Reputation Today)