Discover the Potential for Communicators at AI Deciphered

AI Deciphered: Discovering the Potential for Marketers and Communicators

Where: 237 Park Avenue, New York City, NY

When: Sept. 19, 2024

About:

Artificial intelligence is the hottest topic in marketing and communications. From content production to clinical trials, from deepfakes to job displacement, AI has quickly worked its way into every marcomms conversation and workflow.

AI Deciphered: Discovering the Potential for Marketers and Communicators, presented by Campaign US, MM+M and PRWeek, takes place on September 19, 2024, at the Convene space at 237 Park Avenue in New York City. The day-long conference is specifically designed to answer the multitude of questions communicators face as they figure out how to use this powerful new tool to their advantage. 

WE subject matter experts participated in two sessions during this event. 

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From Insights to Impact: Leveraging AI in PR and Communications

When: 10:20 - 10:55 a.m. (EDT)

About:

During this fireside chat, communications leaders who are thoughtfully adopting and leveraging AI in their work shared insights from their own experiences. WE's EVP, Content and Digital Experience, Gretchen Ramsey and other leaders shared where they've found success and why, the parts of their jobs AI has made easier, and the tasks still best left to our brains. Additionally, fresh data was shared, actionable insights, and real-world examples to guide session-goes own AI journey. 

In this fireside chat, hear from communications leaders who are thoughtfully adopting and leveraging AI in their work. They’ll share where they’ve found success and why, the parts of their jobs AI has made easier, and the tasks still best left to our own brains. Expect fresh data, actionable insights, and real-world examples to guide your own AI journey.

With:

Gretchen Ramsey, Executive Vice President, Content and Digital Experience, WE Communications

Will Hodges, US Cross-Commercial Communications Leader, PwC

Steve Clayton, Vice President of Communications Strategy, Microsoft

Burghardt Tenderich, (Moderator) Professor of Professional Practice of Journalism, USC Annenberg 

To learn more about AI Deciphered and the session, read PRWeek's event recap article. 

Breakfast Roundtable Discussion on AI and Gen Alpha

During this invite-only session, WE's Consumer team previewed new research on how Gen Alpha and their parents are navigating this new AI-driven world. If you're interested in learning more, please contact: GlobalMktg&[email protected].