Kristen Jordan-Poinsette

Executive Vice President, Health and General Manager, New York

As an executive vice president in the WE Global Health sector at WE Communications, Kristen Jordan-Poinsette works with clients of all stages and sizes to develop their voice across the healthcare ecosystem and deliver meaningful business results. Jordan-Poinsette is known for designing and executing insights-driven, progressive programming for leading global health brands, managing everything from media relations and content creation to digital engagement and high-profile partnerships. 

A seasoned communications professional, Jordan-Poinsette is passionate about corporate communications, consumer health, and the intersection of health and technology propelling the industry forward. She has supported global Fortune 100 brands through large-scale rebranding and reputation campaigns, as well as companies undergoing acquisition and bringing first-of-their-kind treatments and technologies to market. Jordan-Poinsette also led communications for an award-winning global corporate responsibility program for nearly five years, which earned her PR News’ 30 under 30 award in 2015. At WE, Jordan-Poinsette leads the work for clients including Spark Therapeutics, Horizon Therapeutics, the Biotechnology Innovation Organization (BIO) and Elsevier. Here, Jordan-Poinsette designs industry-shaping thought leadership platforms, breakthrough calls-to-action consumer programs, and results-driven media and social media campaigns.  

Outside work, Kristen is busy chasing around her toddler, and loves spending time indulging in good food (and even better craft beer), as well as exploring new cities and unwinding with her family.